A&G PROJECTS
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01Leadership

The People.
The Direction.
The Difference.

Behind every well-run project is a team that knows where it’s going. Our leadership connects vision, operational oversight and technical execution.

Meet the team
Architectural plans and natural material samples — conceptual image

02The board & executive leadership

Shared ambition.
Clear responsibility.

Ahmed Al-Abd
01

Ahmed Al-Abd

Chairman of the Board

Strategic direction. Risk awareness. Clear accountability.

Ahmed brings a background in security leadership, risk assessment and crisis management to the board. His approach connects disciplined planning with practical oversight and considered decisions.

  • Strategic oversight
  • Risk assessment
  • Crisis management
  • Security planning

Role & responsibilities

  • Set the board’s strategic direction and long-term priorities.
  • Oversee major decisions, accountability and risk considerations.
  • Connect the company’s ambition with disciplined planning and executive oversight.
Experience & qualifications

Education & credentials

  • Master of Business Administration, Arab Academy for Science, Technology & Maritime Transport, 2018–2020.
  • Bachelor of Law and Police Science, Police Academy, 2002.

Professional background

  • Professional background spanning criminal investigation, airport security, institutional security and Ministry of Interior safety and security.
  • Training in crisis management at the American University in Cairo, 2015, and specialised human-rights training, 2016.
Dr. Ghada Salama
02

Dr. Ghada Salama

Vice Chair of the Board

Financial discipline. People. Business development.

A business leader and investor with experience across Saudi banking, hospitality, project management and beauty operations. Ghada connects financial discipline with service standards, partner relationships and the daily responsibility of running customer-facing businesses.

  • Finance & banking
  • Business development
  • Operating standards
  • Partnerships

Role & responsibilities

  • Support board direction through financial and commercial insight.
  • Coordinate partner relationships, business development and operating priorities.
  • Develop service standards, team capability and customer experience across the businesses.
Experience & qualifications

Education & credentials

  • PhD in Business Administration, Finance, Arab Academy for Science, Technology & Maritime Transport, 2026.
  • MBA in Finance & Banking, The American University of London, 2005; Bachelor’s degree in Accounting, 2000.
  • CME-I securities qualification, 2015; Retail Banking Professional Foundation Certificate, 2014; customer-service diploma, BIBF, 2008.

Professional background

  • Banking roles at Al Rajhi Bank, National Commercial Bank and Arab National Bank, spanning customer service, operations and branch leadership.
  • A&G leadership since 2024 and Beauty & More business leadership since 2025, with operating locations at Arabella Plaza and East Hub, Madinaty.
  • Earlier hospitality management at Oro Restaurants, plus banking recognition for portfolio quality, customer service and branch performance.
Bassam Ashoub
03

Bassam Ashoub

Technical & Executive Director

Beauty expertise. Fitness knowledge. Practical education.

An Egyptian beauty and fitness professional with more than 15 years in makeup, hair styling and beauty education, alongside personal training and six years of online fitness coaching. His work brings technical precision, creativity and an individual approach to beauty and physical development.

  • Makeup & hair
  • Beauty education
  • Personal training
  • Resistance training
  • Nutrition guidance

Role & responsibilities

  • Guide technical standards and coordinate day-to-day execution.
  • Develop practical beauty training and support the professional growth of teams.
  • Connect the intended client experience with the quality of technical delivery.
Experience & qualifications

Education & credentials

  • Bachelor of Physical Education, 2008.
  • ISSA certified, with a focus on personal training, nutrition guidance and resistance training.

Professional background

  • Professional, bridal, luxury and editorial makeup; airbrush techniques, hair styling, eyebrow services, beauty consultation and makeup education for different skin tones.
  • Personal training experience at Body Factory and Muscle Gym, plus six years of online coaching, individual fitness programmes, bodybuilding, resistance training and strength development.
  • A professional philosophy built around confidence, discipline, self-expression and sharing practical knowledge with clients and students.
  • His personal-brand vision connects beauty, makeup, hair, fitness, nutrition and education, with a long-term ambition to develop an international presence.
A&G executive leadership
04

Dr. Amr Mohamed Ahmed Hassan

Medical Director

Medical oversight. General surgery. Professional care.

A general-surgery specialist and A&G’s Medical Director, bringing a clinical perspective to the company’s leadership team.

  • Medical leadership
  • General surgery

Role & responsibilities

  • Provide medical oversight within the company’s scope of work.
  • Bring a clinical perspective to relevant leadership discussions and decisions.
  • Coordinate medical considerations with the executive team.
Experience & qualifications

Education & credentials

  • Bachelor of Medicine and Surgery, Ain Shams University.
  • Master’s degree in General Surgery, Ain Shams University, 2009.

Professional background

  • Medical leadership within the company.

03How we lead

A clear line
from decision
to delivery.

01

Direction

Align priorities before committing resources.

02

Oversight

Keep responsibilities, decisions and progress visible.

03

Execution

Connect technical detail to the intended experience.

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